Sökning: "luxury consumer behavior"

Visar resultat 11 - 15 av 39 uppsatser innehållade orden luxury consumer behavior.

1. 11. The value of detailed product information in credit risk prediction : A case study applied to Klarna’s Pay Later orders in Sweden

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Mimmi Andersson; Louise von Sydow Yllenius; [2022]
   Nyckelord :Credit Risk Management; Consumer Credit; BNPL; Credit Scoring; Alternative Data; Product Category; Product Type; Responsible Lending; e-commerce; Kreditriskbedömning; BNPL; konsumenkredit; alternativ data; produktkategori; produkttyp; hållbar kreditgivning; onlinehandel;

   Sammanfattning : In this study we propose to enhance the predictive power of a Buy Now, Pay Later (BNPL) consumer credit scorecard by leveraging detailed product information. The object of analys is in this study is Klarna Bank AB, which is the largest retail finance provider in Sweden. LÄS MER

3. 12. Online reviews’ influence on purchase decisions within the Hotel Industry

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Martin Ström; Olivia Karlsson; [2021]
   Nyckelord :Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Sammanfattning : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. LÄS MER

4. 13. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Ariane Menache; Valentin Bailleux; [2021]
   Nyckelord :;

   Sammanfattning : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. LÄS MER

5. 14. Customer engagement in second-hand fashion marketplaces after the pandemic

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Carla Lopez; Farrah Ouattara; [2021]
   Nyckelord :;

   Sammanfattning : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). LÄS MER

7. 15. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moen Asif; Sarah Asif; [2021]
   Nyckelord :Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

   Sammanfattning : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. LÄS MER