Sökning: "luxury consumer behavior"

Visar resultat 21 - 25 av 39 uppsatser innehållade orden luxury consumer behavior.

1. 21. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Philip Lundén; [2017]
   Nyckelord :fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

   Sammanfattning : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. LÄS MER

3. 22. Lyx eller nödvändigt? : Konsumtionsbeteenden och faktorer bakom ett köp

   Kandidat-uppsats, Linköpings universitet/Nationalekonomi

   Författare :Alexandra Berger; Magdalena Svehn; [2016]
   Nyckelord :Lyx eller nödvändigt? Konsumtionsbeteenden och faktorer bakom ett köp;

   Sammanfattning : Denna uppsats syftar till att studera och analysera faktorer som ligger till grund vid konsumtion av varor som kan vara svåra att kategorisera som antingen nödvändighetsvaror eller lyxvaror. Uppsatsen har en teoretisk utgångspunkt som kompletteras av primärdata från en enkätundersökning. LÄS MER

4. 23. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Sara Mehrabi; Roxana Zahedi; [2016]
   Nyckelord :;

   Sammanfattning : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. LÄS MER

5. 24. Hur ser lyx ut? : En kvalitativ studie om vad det är i webbdesignen som gör att konsumenten upplever ett varumärke som lyxigt.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Fanny Karlsson; Erika Ynghagen; [2016]
   Nyckelord :luxury consumer behavior; Webbdesign; lyxkonsumtion; lyx; e-handel; grafik;

   Sammanfattning : Course/level: Bachelor thesis, Enterprising & Business Development, C-level, 2EB01E Spring semester 2016 Authors: Erika Ynghagen, Fanny Karlsson Advisor: Åsa Devine Examinator: Frederic Bill Title: What does luxury look like? – A qualitative study about what it is in the web design that makes the consumer experience a brand as luxurious Purpose: The purpose of this study is to create an understanding of what it is in the web design that makes the consumer experience a brand as luxurious. Methodology: This study has a qualitative approach and to gather the data we put together three focus groups. LÄS MER

7. 25. The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Walita Yaro; [2016]
   Nyckelord :Consumer Behavior; Self-Concept; Brand Image; Brand Personality; Luxury Brands; Fashion;

   Sammanfattning : The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marketing costs for such brands has shown to surpass those of other fashion categories. LÄS MER