Sökning: "marketing consultancy"

Visar resultat 6 - 10 av 22 uppsatser innehållade orden marketing consultancy.

1. 6. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Tobias Olsson; Emil Uhlin; [2015]
   Nyckelord :Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

   Sammanfattning : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. LÄS MER

3. 7. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB

   Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Författare :Georgios Paralykidis; [2015]
   Nyckelord :Management consultancy; marketing analysis; automation; Customer Value; web service; JBoss application server; Java EE.;

   Sammanfattning : Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements. In the recent years, many companies use experienced consultants in order to create a strong competitive advantage to withstand the competition and to easily find solutions suitable to different problems. LÄS MER

4. 8. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Jur van de Graaf; [2014]
   Nyckelord :customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

   Sammanfattning : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. LÄS MER

5. 9. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Atras; Alexandra Lykova; [2013]
   Nyckelord :customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

   Sammanfattning : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. LÄS MER

7. 10. Success Drivers for Vertical Brand Extensions in the Luxury Sector

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Sebastian Huber; Sarah-Jane Schlegel; [2013]
   Nyckelord :vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

   Sammanfattning : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. LÄS MER