Sökning: "marketing devices"

Visar resultat 21 - 25 av 72 uppsatser innehållade orden marketing devices.

  1. 21. Digital direktmarknadsföring och personlig integritet : En obeaktad gråzon?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sandro Pettersson Thorell; Fredrik Björkman; [2020]
    Nyckelord :Digital direct marketing; Privacy; Personal integrity; Social media marketing; Big data; Surveillance capitalism.; Digital direktmarknadsföring; Direktmarknadsföring; Sociala medier; Personlig integritet; Integritetsintrång; Big data; Övervakningskapitalism.;

    Sammanfattning : I takt med en tilltagande användning av internet och teknologiska enheter har tillgången till användargenererad data om individer ökat. Denna personliga data kan, genom fenomen som Big Data, vidare exploateras av företag som grund för att utforma och anpassa marknadsföring i linje med konsumenters individuella preferensmönster. LÄS MER

  3. 22. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Johan Brandt; Oscar Wärnling; [2020]
    Nyckelord :;

    Sammanfattning : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. LÄS MER

  4. 23. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Nyckelord :Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Sammanfattning : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. LÄS MER

  5. 24. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

    Magister-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Kitti Alexandra Fabian; [2020]
    Nyckelord :smartwatch; location-based advertising; attitudes; factors;

    Sammanfattning : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. LÄS MER

  7. 25. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER