Sökning: "marketing devices"

Visar resultat 11 - 15 av 72 uppsatser innehållade orden marketing devices.

  1. 11. In the age of algorithms, what about the consumer? : A qualitative study of consumers' perceptions of and attitudes towards algorithms and how they affect the consumers' online behavior.

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Isabelle Erlandsson; [2021]
    Nyckelord :TAM; algorithms; perceptions; attitudes; autonomy; privacy; paradox of choice; adaptive behavior;

    Sammanfattning : We are moving towards a more digitalized society; we use smart devices and apps, and we can consume and search for things online. This digitalization provides for massive benefits as our behaviors translate into patterns and information on us, and companies can use this to improve their performance and revenue. LÄS MER

  3. 12. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mohammad Mirzajee; Alen Rashid; [2021]
    Nyckelord :Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Sammanfattning : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. LÄS MER

  4. 13. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Nyckelord :Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Sammanfattning : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. LÄS MER

  5. 14. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
    Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

    Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

  7. 15. Detta är en annons

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Per Wendel; Jesper Lundstedt; [2021]
    Nyckelord :Native advertising; Journalism; Bonnier News Brand Studio; Folkspel; Coca-Cola; McDonald’s; Amazon; Social Sciences;

    Sammanfattning : The experience of reading the news online has changed significantly for consumers in recent years. So-called native advertising has seen an increase which has resulted that the line between marketing and journalism has become blurred for a lot of people. LÄS MER