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Visar resultat 1 - 5 av 72 uppsatser som matchar ovanstående sökkriterier.

1. 1. Prototyping Tool for Large Scale Interactive Experiences

   Master-uppsats, Lunds universitet/Institutionen för designvetenskaper

   Författare :Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Nyckelord :Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Sammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER

3. 2. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

   Master-uppsats, Stockholms universitet/Tolk- och översättarinstitutet

   Författare :Linnéa Nyberg; [2023]
   Nyckelord :Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

   Sammanfattning : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. LÄS MER

4. 3. Hur MDR påverkar tillverkare av personlyftar och rullstolar - Standarder och upphandlingskrav

   M1-uppsats, KTH/Medicinteknik och hälsosystem

   Författare :Sofia Wronska; [2023]
   Nyckelord :Medical Device Regulation; MDR; Wheelchairs; Patient Lifts; Standards; Procurements; Förordning om medicintekniska produkter; MDR; Rullstolar; Personlyftar; Standarder; Upphandlingar;

   Sammanfattning : Sedan 2021 regleras medicintekniska produkter inom EU av förordningen MDR (EU 2017/745). Det primära syftet med regelverket är att säkerställa ändamålsenliga produkter med hög säkerhet. Det nya regelverket ställer högre krav på företag som tillverkar medicintekniska produkter samt andra aktörer inom den medicintekniska industrin. LÄS MER

5. 4. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

7. 5. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Ella Heed; David Hellqvist; [2023]
   Nyckelord :Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Sammanfattning : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). LÄS MER