Sökning: "marketing devices"

Visar resultat 6 - 10 av 72 uppsatser innehållade orden marketing devices.

  1. 6. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  3. 7. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Avraam Esras; Johnny Tran; [2022-12-14]
    Nyckelord :Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Sammanfattning : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. LÄS MER

  4. 8. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    Master-uppsats, KTH/Medicinteknik och hälsosystem

    Författare :Soziar Bamyr Hanssen; [2022]
    Nyckelord :SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Sammanfattning : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. LÄS MER

  5. 9. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

    Master-uppsats, Lunds universitet/Kemiska institutionen

    Författare :Simone Facchini; [2022]
    Nyckelord :organic chemistry; membranes; isatin; polymers; Chemistry;

    Sammanfattning : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. LÄS MER

  7. 10. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER