Sökning: "marketing in africa"
Visar resultat 1 - 5 av 43 uppsatser innehållade orden marketing in africa.
1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya
Master-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. LÄS MER
2. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. LÄS MER
3. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa
Kandidat-uppsats,Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER
4. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa. Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. LÄS MER
5. Biblioterapi : En kvalitativ studie om tillämpad biblioterapi utanför Sverige
Kandidat-uppsats,Sammanfattning : Bibliotherapy is a therapeutic method with book reading and dialogues about literature as its primary focus. It is a method that can be used for reading promotion purposes. Bibliotherapy is relatively unexplored in Sweden. The purpose of this thesis is to investigate how bibliotherapy is applied outside Sweden. LÄS MER