Sökning: "marketing strategy for china"

Visar resultat 1 - 5 av 58 uppsatser innehållade orden marketing strategy for china.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Nyckelord :;

    Sammanfattning : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . LÄS MER

  4. 3. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Daniella Sagun; [2022]
    Nyckelord :China; standardization; localization; international marketing; luxury brand;

    Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

  5. 4. Turkisk klädekonomi : En fallstudie av tillverkare i Istanbul och deras industri

    M1-uppsats,

    Författare :Frej Johansson; [2020]
    Nyckelord :Turkey; Istanbul; textile; apparel; manufacturing; export; economic development; SWOT; FDI; supply chain management; China; Bangladesh;

    Sammanfattning : This paper describes textile production in Istanbul, Turkey. From its historical background to the challenges of today. The respondents have told about how they work, talked about competition, communication, achievements, investments and much more. LÄS MER

  7. 5. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gao Wangshu; Wang Guanhua; [2020]
    Nyckelord :;

    Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER