Sökning: "myth"

Visar resultat 26 - 30 av 435 uppsatser innehållade ordet myth.

  1. 26. Hostile Sexism and The Acceptance of Rape Myths: The Role of Masculinity Threat in Two Salient Predictors of Sexual Violence

    Master-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Everett Christensen; [2023]
    Nyckelord :Masculinity threat; precarious masculinity; social dominance; sexual violence; hostile sexism; rape myth acceptance; Social Sciences;

    Sammanfattning : This thesis aimed to investigate the association between masculinity threat and two salient predictors of sexual assault: hostile sexism and rape myth acceptance. The thesis comprised two studies. LÄS MER

  3. 27. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Yidan (Nickia) Liang; [2023]
    Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

  4. 28. Not All Heros Wear Capes

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fang Cheng; Hanna Åstrand; [2023]
    Nyckelord :Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Sammanfattning : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. LÄS MER

  5. 29. Die Funktion des Schauplatzes Venedig in Cornelia Funkes Roman Herr der Diebe : Mythos, Topos und Symbolik

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för språk, litteratur och lärande

    Författare :Sonja Lehr; [2023]
    Nyckelord :Venedig in der Kinder- und Jugendliteratur; Symbolik Markuslöwe; Schauplatz Venedig; Der Herr der Diebe; Symbolik Mond; Topos Venedig; Mythos Venedig; Cornelia Funke;

    Sammanfattning : In dieser Arbeit steht die Analyse des Schauplatzes Venedig im Abenteuerroman Herr der Diebe (2000) von Cornelia Funke im Mittelpunkt. Es wird aufgezeigt, wie das Setting die Stimmung sowie die Situation der Protagonisten spiegelt und welchen Einfluss dieses somit auf die Wirkung des Romans ausübt. LÄS MER

  7. 30. Vem får bära skulden? En kvantitativ studie om skuldbeläggande av brottsoffer utsatta för våldtäkt

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Mira Skarin Kinnander; Johanna Jigin; [2023]
    Nyckelord :Skuldbeläggande av offer; sexism; våldtäkt; acceptans av våldtäktsmyter; Victim blaming; Rape; Rape myth acceptance; Social Sciences;

    Sammanfattning : The aim of this study was to investigate whether an experimental manipulation, containing text from the media, affected the level of victim blaming of a victim of sexual assault. We also tested for gender differences in victim blaming. Finally, the relationship between sexism and victim blaming was examined in men. LÄS MER