Sökning: "new identity"

Visar resultat 26 - 30 av 2094 uppsatser innehållade orden new identity.

  1. 26. A GENDERED ANALYSIS OF HUMAN-AI RELATIONSHIPS AI - entities in Her and Ex Machina

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Nisrin Ahmad Sheikh Sleiman; [2023-09-12]
    Nyckelord :Gender norms; Human-AI relationships; Male Gaze; posthuman; Anthropomorphism; equitable representations;

    Sammanfattning : AI representations in contemporary media provide interesting illustrative examples that show wider perspectives on the complex relationship between humans and AI. This study aims to analyze the portrayal of female AI entities in the following movies: Her and Ex Machina. LÄS MER

  3. 27. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

  4. 28. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Nyckelord :Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Sammanfattning : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. LÄS MER

  5. 29. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  7. 30. The Open Mic: A simple performance based medium for shaping musical identity and developing a school choir

    Master-uppsats, Göteborgs universitet/Högskolan för scen och musik

    Författare :Daniel Sandino-Molloy; [2023-06-26]
    Nyckelord :Grundskolan; open mic; singing; school choir; confidence;

    Sammanfattning : This study explores the preparations, implementation and results of introducing middle school aged students to an “open mic.” After a decade-long teaching career I reached a point where student engagement, confidence and singing ability was exceptionally low. LÄS MER