Sökning: "productization"

Hittade 2 uppsatser innehållade ordet productization.

  1. 1. In the Pursuit of Competitive Advantage - A single case study investigating how the deployment of product innovations is challenged within Knowledge-Intensive Business Service Firms

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Noah Winneberger; Miriam Julia Hengsteler; [2020]
    Nyckelord :Knowledge-Intensive Business Services; Productization; Product Innovation; Deployment Challenges; Customer-Collaboration; Business and Economics;

    Sammanfattning : .... LÄS MER

  2. 2. Simply that Complex

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Marika Jonsson; Kristina Netterlid; [2017]
    Nyckelord :productization; software; buyer-seller relationships; network structures; purchasing organization;

    Sammanfattning : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. LÄS MER