Hittade 2 uppsatser innehållade ordet productization.
1. In the Pursuit of Competitive Advantage - A single case study investigating how the deployment of product innovations is challenged within Knowledge-Intensive Business Service FirmsMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : .... LÄS MER
- D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. LÄS MER