Sökning: "promotional discourse"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden promotional discourse.

1. 1. En kommun bland andra? : En fallstudie av Skellefteå kommuns självpresentation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :August Brommare Magnefors; [2023]
   Nyckelord :Skellefteå kommun; platsmarknadsföring; platsvarumärke; varumärke; organisatorisk legitimitet; isomorfi; anseendehantering; marknadsföringskultur; diskursteori; hållbarhet; tillväxt;

   Sammanfattning : Title: A municipality among others? A case study of Skellefteå kommuns selfpresentation This essay is a case study aimed to explore how a Swedish municipality portrait itself in its external communication. Increased competition due to bigger autonomy have made it more important for Swedish municipalities to appear attractive in relation to businesses, investors and potential immigrants. LÄS MER

3. 2. Master Maritime Legal Education Promotional Material : A Critical Discourse Analysis of two Universities established by the International Maritime Organization

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Ana Maria Sanchis Simoza; [2023]
   Nyckelord :Critical Discourse Analysis CDA ; Fairclough s CDA framework; UN Sustainable Development Goals SDGs ; promotional material analysis;

   Sammanfattning : .... LÄS MER

4. 3. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Yiyun Zhu; [2022]
   Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

5. 4. “All of the black women in me are tired today” : En studie om Black Lives Matter-aktivisten Alicia Garzas twittrande

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Emelie Gerdin; Elvira Svensson; [2021]
   Nyckelord :twitter; digital activism; critical discourse analysis; critical theory; two-step flow hypothesis; opinion leaders; black lives matter;

   Sammanfattning : In this article, we explore the Black Lives Matter activist Alicia Garza's Twitter usage during the month of June in 2020 with a critical discourse analysis (CDA). Our aim with the study was to examine the underlying motives and values in Garzas tweeting, and if there were any prevailing themes, in order to see if there was a difference between the discourse used for personal matters and the discourse related to her activism. LÄS MER

7. 5. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Vera Mohlin; [2021]
   Nyckelord :female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Sammanfattning : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. LÄS MER