Sökning: "purchase behavior"

Visar resultat 16 - 20 av 576 uppsatser innehållade orden purchase behavior.

  1. 16. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Janika Förnges; Britta Sieling; [2023]
    Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

  3. 17. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  4. 18. "Bäst ni gör som jag säger annars skall vi återigen visa vår makt" : En studie av statiska och flytande tillstånd på interneringslägret i Rengsjö

    Kandidat-uppsats, Karlstads universitet

    Författare :Fredrik Palmborn Olofsson; [2023]
    Nyckelord :Sweden; Internmentcamp; World war two; Rengsjö; Interneringsläger; Rengsjö; Sverige; Andra världskriget;

    Sammanfattning : The purpose of this work is to explore how the interns and those who worked in the Swedishinternment camp in Rengsjö viewed their time there and if their behavior and thoughtschanged during it. It compares this to the theory of historian Michael Fuccault regardingphysical and mental punishments on people. LÄS MER

  5. 19. Vad påverkar val och preferenser vid livsmedelsinköp bland personer med syrisk bakgrund i Sverige?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mohamad Awad Alkasm; Omar Alkasm; [2023]
    Nyckelord :konsumentbeteende; livsmedelspreferenser; syriska konsumenter; matvanor; livsmedelsinköp;

    Sammanfattning : Considering increasing globalization and migration, Sweden has become home to a significant Syrian population. Despite this group's growing presence, their needs and preferences have not received adequate attention from supermarket chains. LÄS MER

  7. 20. Inverkan influencer marketing & word-of-mouth har på konsumentens köpbeslut i relation till tillit. : En kvantitativ studie riktad på konsumenters tillit till influencers och sin omgivning.

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Evelina Lind; Ida Fransson; [2023]
    Nyckelord :Influencer marketing; word-of-mouth; tillit; konsumenters köpbeslut; sociala medier;

    Sammanfattning : Title – The influence influencer marketing and word-of-mouth have on the consumer's purchase decision in relation to trust: A quantitative study focused on consumer ́s trust in influencers and their surroundings Level – Candidate thesis, 15 hp Author – Ida Fransson & Evelina Lind Advisor – Afshin Afsharipour Examiner – Svante AnderssonTerm – Spring term 2023 Purpose - The purpose of this study is to examine consumers' buying decision based on the extent to which they rely on influencer marketing and the influence word-of-mouth can have in relation to trust.Design/methodology/approach - This study is based on selected articles that are adapted to the chosen topic that this paper addresses. LÄS MER