Sökning: "quality and marketing"
Visar resultat 1 - 5 av 728 uppsatser innehållade orden quality and marketing.
1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER
2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
3. Föräldrars konsumentbeteende och matval : En kvalitativ studie om barnfamiljers attityder kring asiatisk mat i Sverige.
Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Abstract: Consumer behaviour develops during different life stages, as emphasized by Solomon et al. (2016). Notably, the transition to parenthood entails significant changes, challenging pre-existing consumption routines and introducing new priorities, especially in terms of dietary habits (Hamilton & White, 2012). LÄS MER
4. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). LÄS MER
5. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER