Sökning: "retail display"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden retail display.

  1. 1. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matilda Hedelin; Julia Granqvist; [2021]
    Nyckelord :Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Sammanfattning : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. LÄS MER

  3. 2. Capital flows during times of crises : A study of 21st century economic crises and their impact on FDI-flows

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Repeta Andreas; Palm Carl; [2021]
    Nyckelord :Capital Flows; Foreign Direct Investment; Economic cycles; Great Recession; SARS-CoV-19 pandemic;

    Sammanfattning : Foreign direct investment has been sharply affected by the global SARS-CoV-19 pandemic, as quarantine measures have decimated global trade, aviation and domestic economies through lockdowns which have wreaked havoc on markets. Macroeconomic indicators including GDP growth rates, unemployment, business confidence, consumer confidence, retail sales and inflation have all been negatively affected due to the simultaneous supply & demand shock caused by the pandemic. LÄS MER

  4. 3. Forecasting food waste: The case of a Swedish grocery company - A quantitative & exploratory study of how to forecast food waste for a Swedish retailer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Ridderstråle; William Lundström; [2020]
    Nyckelord :Foodwaste; Forecast; Retail; Retail Forecasting; Regression;

    Sammanfattning : In the retail stage of a food supply chain, the occurrence of food waste is often caused by inaccurate forecasting of sales, which leads to incorrect ordering of products. Previous literature has suggested using more accurate demand forecasts on the sales data in order to combat the problem. LÄS MER

  5. 4. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lazar Nesic; Carl Osterman; [2020]
    Nyckelord :Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

    Sammanfattning : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. LÄS MER

  7. 5. Visual Merchandising : Har visual merchandising en betydande roll inom second hand?

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linus Pettersson; Emma Johansson; Fredrica Enström; [2020]
    Nyckelord :Second hand; Visual merchandising; Sustainability; Second hand; Visual merchandising; Hållbarhet;

    Sammanfattning : Second hand-handeln i Sverige växer allt mer och antalet aktörer inom marknaden ökar. Konsumenter sätter allt större krav på hur företag framställer sina produkter och designar sina butiker. Konventionell handel skiljer sig åt från second hand-handeln då strategier inom visual merchandising följs mer noggrant. LÄS MER