Sökning: "socially responsible consumption behavior"

Hittade 3 uppsatser innehållade orden socially responsible consumption behavior.

  1. 1. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jascha Marschall; [2022]
    Nyckelord :social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Sammanfattning : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. LÄS MER

  3. 2. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mimmy Ly; Sophie Vigren; [2020]
    Nyckelord :Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

    Sammanfattning : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. LÄS MER

  4. 3. Sustainable Fashion Consumption and Consumer Behavior

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Muhammad Zahid Iqba; [2011]
    Nyckelord :willingness to pay; fairtrade label; swan label; jeans; moral aspects; self-image;

    Sammanfattning : Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. LÄS MER