Sökning: "sport thesis"

Visar resultat 16 - 20 av 404 uppsatser innehållade orden sport thesis.

  1. 16. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hanna Hedin; Emma Salqvist; [2023]
    Nyckelord :Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

    Sammanfattning : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. LÄS MER

  2. 17. Frihet genom styrning... : En komparativ studie av Sveriges och Sloveniens kursplaner i bild och konst.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för musik och bild (MB)

    Författare :Elisabeth Smith; Hedvig af Ekenstam; [2023]
    Nyckelord :Syllabus; image; art; visual art; education; freedom; governance; Sweden; Slovenia; Kursplan; bild; konst; utbildning; frihet; styrning; Sverige; Slovenien;

    Sammanfattning : The purpose of this Bachelor thesis is to make a comparative analysis between the content of the syllabi for the Swedish school subject bild and the Slovenian school subject art, as well as to investigate how the importance and legitimacy of the subjects are expressed in the syllabi. The thesis is using the case study as research strategy, and it is carried out with a qualitative method based on documents and content analysis. LÄS MER

  3. 18. Who is “woman”? : A Discourse Analysis of IOC Transgender Recommendations that are Governing Women Bodies in Elite Sport

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Nada Parcina; [2023]
    Nyckelord :transgender; transwomen; International Olympic Committee; IOC transgender policies;

    Sammanfattning : Abstract: The world of sport is a world of sex segregation. This is true both for the elite sport and for amateur sport. Only a handful of sport disciplines defy this norm. Historically, this segregation had roots in discrimination, sexism and chauvinism. LÄS MER

  4. 19. Bolagsstyrning i svenska idrottsföreningar. : En kvalitativ studie om en bolagiserings effekter på bolagsstyrningen i svenska idrottsföreningar.

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ella Johansson; Evelina Nilsson; [2023]
    Nyckelord :;

    Sammanfattning : Master Thesis in accounting, School of Business and Economics, LinnaeusUniversity in Växjö, Spring 2023 Authors: Evelina Nilsson and Ella Johansson Supervisor: Mohamed Mahieddine Examiner: Ola Nilsson Title: Corporate governance in Swedish sport organizations - A qualitative studyon the effects of incorporation on corporate governance in Swedish sportsorganizations. Keywords: non-profit organizations, corporate governance, sport organizations,incorporation Background: Sport has undergone major developments as a result of theprofessionalization, commercialization and internationalization. LÄS MER

  5. 20. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Lelia Yamina Belouadi; Güney Han; [2023]
    Nyckelord :E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Sammanfattning : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. LÄS MER