Sökning: "surreptitious advertising"

Hittade 2 uppsatser innehållade orden surreptitious advertising.

1. 1. Förtroende i samband med influencer marketing : En kvalitativ studie om konsumenters förtroende gentemot influencers och företag

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Kambourian Kambourian; Emma Andersson; [2019]
   Nyckelord :Trust; credibility; Influencer; influencer marketing; celebrity endorsment; Förtroende; trovärdighet; Influencer; influencer marketing; celebrity endorsment;

   Sammanfattning : The purpose with this study is to increase the understanding behind consumers trust towards influencers and companies while these two collaborate with each other. Two questions were developed to investigate the purpose. LÄS MER

3. 2. Product Placement - licence to mislead?

   Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Madeleine Trolle; [2006]
   Nyckelord :product placement; surreptitious advertising; regulations; TVWF directive; Juridical science; Rättsvetenskap; juridik; Law and Political Science;

   Sammanfattning : Product placement, the cooperative effort of advertisers and creators of entertainment products in which trademarked goods are embedded into popular entertainment products to encourage their consumption, overriding entertainment and artistic concerns is becoming a mayor player in TV economics. The means in which this marketing measure may be practised in Sweden are regulated by legal rules and self-regulations. LÄS MER