Sökning: "the benefits advertising"
Visar resultat 6 - 10 av 74 uppsatser innehållade orden the benefits advertising.
6. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER
7. Personlig integritet och personanpassade annonser : En kvalitativ studie om konsumenters upplevda fördelar och risker med insamling av personliga uppgifter till personanpassad annonsering
Kandidat-uppsats, Södertörns högskolaSammanfattning : Purpose: The purpose of the study is to investigate how consumers reason about personalized online advertising. Research questions: Do consumers perceive the risks and benefits of personalized online advertisements? How do consumers adapt their behavior based on the risks and benefits perceived by online personalized advertisements? Methodology: This study is implemented using a qualitative research method and a deductive approach. LÄS MER
8. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. LÄS MER
9. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. LÄS MER
10. Individanpassad marknadsföring : ett hot mot konsumentens integritet
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Individanpassad marknadsföring drivs till stor del av de fördelar som den tillför till ett företags kundrelationer och marknadsföringsresultat. Idag försöker annonsörer möta kundernas förväntningar på en individuell nivå. LÄS MER