Sökning: "the benefits advertising"

Visar resultat 16 - 20 av 74 uppsatser innehållade orden the benefits advertising.

  1. 16. Unveiling Surveillance Giants: Human Rights Violations within the Ad Tech Industry

    Master-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Jesper Stenberg; [2021]
    Nyckelord :Privacy; Human Rights; Ad Tech; Surveillance Capitalism; Consent; GDPR; Criteo; The Trade Desk; Magnite; Social Sciences;

    Sammanfattning : In an increasingly online society, scholars have gradually come to scrutinize the ad tech industry. The research field, however, tends to focus on the most visible tech giants, such as Google or Facebook, and few researchers approach the industry from a human rights perspective. LÄS MER

  3. 17. “Vi låter Sverige vara i fred” : en studie om hur Försvarsmakten bygger sitt varumärke genom reklamfilmer

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sara Bjurbäck; Sandra Kjetselberg; Tilda Berggren; [2021]
    Nyckelord :Swedish Armed Forces; Branding; Employer Branding; Commercial; Military; National Defense; Recruitment; Content Analysis; Brand Equity; Advertisement; Svenska Försvarsmakten; Varumärkesbyggande; Employer Branding; Reklamfilm; Militär; Rekrytering; Reklam; Filmanalys; Innehållsanalys; Kommunikationsstrategi; Varumärkeskapital;

    Sammanfattning : I denna studie presenteras forskning om varumärkesbyggande genom reklamfilm. Syftet är att undersöka hur Försvarsmakten genom sina reklamfilmer arbetar med varumärkesbyggande för att rekrytera medarbetare. Efter återinförandet av värnplikten år 2017 lanserade Försvarsmakten ett flertal reklamkampanjer. LÄS MER

  4. 18. Upphandling av idéburna kvinnojourer genom idéburet offentligt partnerskap – en analys av dess förenlighet med upphandlingslagstiftningen

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Frida Håkansson; [2021]
    Nyckelord :Offentlig rätt; Offentlig upphandling; IOP; Law and Political Science;

    Sammanfattning : This dissertation examines the possibility for municipalities to finance and collaborate with IOP that conduct women's emergency services through IOP partnerships without the procurement legislation becoming applicable. The rules on public procurement generally mean that contracting authorities, such as municipalities, must apply a procurement procedure when purchasing services, which means that they must expose their purchases to competition through advertising and award contracts to the supplier who has submitted the most economically advantageous tender. LÄS MER

  5. 19. Copyright implications of computer-generated imagery using the likeness of real people

    Magister-uppsats, Uppsala universitet/Juridiska institutionen

    Författare :Emmi Leinonen; [2020]
    Nyckelord :Copyright law; Parody; CGI; personality rights;

    Sammanfattning : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. LÄS MER

  7. 20. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sunisa Hemphoom; Karina Konrádi; [2020]
    Nyckelord :Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Sammanfattning : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. LÄS MER