Sökning: "the benefits advertising"

Visar resultat 11 - 15 av 74 uppsatser innehållade orden the benefits advertising.

  1. 11. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Författare :Miguel Angel Serrano Manchón; [2021]
    Nyckelord :Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Sammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER

  3. 12. Styrning i företag med digitala affärsmodeller : En studie av Freemium i olika branscher

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Eric Weberg; August Eriksson; [2021]
    Nyckelord :Business models; Freemium; Innovative business models; Management accounting; Customer focus; Customer value; Digital business models; Internet-based business models; Big Data; Affärsmodeller; Freemium; Innovativa affärsmodeller; Ekonomistyrning; Kundfokus; Kundvärde; Digitala affärsmodeller; Internetbaserad affärsmodeller; Big Data.;

    Sammanfattning : This paper dives into the world of business models where more precisely the business model called Freemium is inspected. The paper has multiple purposes where one is to examine why businesses decide to use a business model that is as volatile as Freemium. LÄS MER

  4. 13. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER

  5. 14. Customer engagement in second-hand fashion marketplaces after the pandemic

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Carla Lopez; Farrah Ouattara; [2021]
    Nyckelord :;

    Sammanfattning : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). LÄS MER

  7. 15. ”Syns du inte, finns du inte” : Eventmarknadsföring ur ett företagsperspektiv

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Bianka Farkas-Szabó; Johanna Ekberg; Melissa Löfman Nastefski; [2021]
    Nyckelord :Event marketing; customer relationships; brands; sponsorship; communication; experience; evaluation; Eventmarknadsföring; kundrelationer; varumärken; sponsring; kommunikation; upplevelse; utvärdering;

    Sammanfattning : Eventmarknadsföring växer som marknadsföringsform och allt fler företag har börjat inkludera denna i sin marknadsföringsstrategi. Genom interaktiv kommunikation via ett event eller en händelse ligger fokus på skapandet av kundrelationer via det fysiska mötet som ofta anses vara mycket värdefullt. LÄS MER