Sökning: "user behaviour"

Visar resultat 16 - 20 av 476 uppsatser innehållade orden user behaviour.

1. 16. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   Magister-uppsats,

   Författare :Clara Dahlgren; Leon Enshagen; [2023]
   Nyckelord :TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Sammanfattning : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. LÄS MER

3. 17. A study on how a dashboard for energy data visualisations can be designed to be usable and inspire pro-environmental behaviour in an industry setting

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Sofie Drugge Eneroth; Alice Elkjaer; [2023]
   Nyckelord :Usability; learnability; subjective satisfaction; behavioural change; energy data visualisations; HCD; eco-feedback; personas; prototyping;

   Sammanfattning : An essential part of combating climate change is to reduce energy consumption. As the industrial sector was accountable for approximately a third of the total global carbon dioxide equivalents in 2019, it is crucial for industries to manage their energy usage. LÄS MER

4. 18. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Jonas Helgesson; Kristian Stojkovic; [2023]
   Nyckelord :Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

   Sammanfattning : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. LÄS MER

5. 19. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Earl Dube; [2023]
   Nyckelord :Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Sammanfattning : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. LÄS MER

7. 20. The application of financial analysis in business modelling : A case study of a public fast-charging station for electric heavy-duty vehicles in Sweden

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Ghaith Arfaoui; Thomas Leffler; [2023]
   Nyckelord :Financial analysis; Business model; Public fast-charging station; Electric heavy-duty vehicles;

   Sammanfattning : Background: Climate changes and global warming call for behaviour changes from mankind and for new business models to introduce sustainable innovations. Financial analysis plays an important role in guiding the choice of these business models. LÄS MER