The Effects of Translating Culture-Bound References : A Study of the Translation Strategies Used Regarding Culture-Bound References in the Swedish Translations of the 1994 Movie The Swan Princess

Sammanfattning: The ever-changing practice of translating movies evolves along with living languages and media development. Dubbing a movie broadens its reach adequately when the primary audience is younger children with little knowledge of the movie’s source language and culture. Dubbing is a form of audiovisual translation where much of the original dialogue can be kept since the time restraints are ruled by the original dialogue. In this study, culture-bound references from the children's movie The Swan Princess (1994) have been analyzed with the purpose of identifying the translation strategies used. The study is qualitative, and the analysis is based on audiovisual translation theory. This study has shown that the cost of subtitling instead of dubbing a movie, for children, is its culture-bound expressions and references. Dubbing has many advantages for audiences who cannot read fast enough for the subtitles to contain something of substance.