Sökning: "AB-testing"

Hittade 2 uppsatser innehållade ordet AB-testing.

1. 1. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Xinwei Zhang; [2022]
   Nyckelord :Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

   Sammanfattning : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. LÄS MER

3. 2. IT’S IN THE DATA 2 : A study on how effective design of a digital product’s user onboarding experience can increase user retention

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Gustav Fridell; [2021]
   Nyckelord :saas; software as a service; software-as-a-service; data-driven; data driven; analytics; A B testing; A B-testing; AB testing; AB-testing; bucket testing; split-run testing; web; web development; application; design; design pattern; programming; software; Fisher s exact test; Fisher exact test; growth; onboarding; onboarding experience; retention; user retention; churn; digital product; digital; statistics; user onboarding; customer; profitability;

   Sammanfattning : User retention is a key factor for Software as a Service (SaaS) companies to ensure long-term growth and profitability. One area which can have a lasting impact on a digital product’s user retention is its user onboarding experience, that is, the methods and elements that guide new users to become familiar with the product and activate them to become fully registered users. LÄS MER