Sökning: "Digital display advertising"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Digital display advertising.
1. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring
Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER
2. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. LÄS MER
3. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER
4. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. LÄS MER
5. Smart Bus Shelters: Enhancing Public Information Systems in Bus Shelters by Integrating Smart IoT solutions
Magister-uppsats, Malmö högskola/Fakulteten för teknik och samhälle (TS)Sammanfattning : Various initiatives are carried out towards developing Smart cities that aim to make cities more sustainable. The Internet of Things (IoT) is a key aspect, where sensors are integrated in various „things‟, creating devices that are aware of, and respond to their environment. LÄS MER