Sökning: "Online public relations"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden Online public relations.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Gabriela Kamenova; [2024]
    Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

  3. 2. Countering Terrorist Content Online: Removal = Success? : A Critical Discourse Analysis of the EU Regulation 2021/784

    Kandidat-uppsats, Försvarshögskolan

    Författare :Nina McCarthy Hartman; [2024]
    Nyckelord :Critical Discourse Analysis; Content Moderation; Counter-Terrorism; EU;

    Sammanfattning : This thesis critically interrogates the underlying assumptions which legitimise the hard regulation of online platforms regarding terrorist content, by turning to the case of the EU Regulation 2021/784. Utilising qualitative critical discourse analysis, the study analyses how the EU's strategy against terrorist content online is discursively legitimised through the lens of Theo van Leeuwen's framework for discursive legitimisation strategies, focusing on moral and rational justifications. LÄS MER

  4. 3. Killing women, making headlines : Exploring the representation of femicide in Chilean online news media

    Master-uppsats, Lunds universitet/LUMID International Master programme in applied International Development and Management; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Valentina Bravo Jara; [2023]
    Nyckelord :News reporting; Femicide; Gender-based violence; Feminist Discourse Analysis; Chile; Social Sciences;

    Sammanfattning : Femicide is the lethal form of gender-based violence (GBV) and is a reflection of our unequal societies and power relations between women and men. This present study is investigating how femicide is represented in the online news media with the argument that it has the ability to shape and form the perceptions and understanding of femicide in the public debate, hence either contributing or counteracting its existence. LÄS MER

  5. 4. ‘La nuit porte conseil’ : An intersectional analysis of women’s political participation on social media in Mali

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Författare :Annabelle Willeme; [2023]
    Nyckelord :Digital public sphere; women’s political participation; Mali; Social Sciences;

    Sammanfattning : The world is digitalizing, and human rights such as political participation are increasingly being exercised online. To understand the role social media have in women’s political participation in Mali, this thesis investigates how intersectional power relations shape opportunities for online political participation, and how women harness the properties of the digital public sphere to enhance political participation. LÄS MER

  7. 5. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
    Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

    Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER