Sökning: "Paid search marketing"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Paid search marketing.

  1. 1. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
    Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

    Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER

  3. 2. Development of a data-driven marketing strategy for an online pharmacy

    Magister-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Nyckelord :Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Sammanfattning : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. LÄS MER

  4. 3. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linnéa Nilsson; Dante Nordling; [2022]
    Nyckelord :Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Sammanfattning : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. LÄS MER

  5. 4. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Nyckelord :Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Sammanfattning : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. LÄS MER

  7. 5. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Författare :Maria Jäderlund; [2019]
    Nyckelord :sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Sammanfattning : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. LÄS MER