Sökning: "Search engine optimisation SEO"

Hittade 4 uppsatser innehållade orden Search engine optimisation SEO.

  1. 1. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
    Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

    Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER

  3. 2. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lisa Waris Copic; Roberts Pussfält; [2023]
    Nyckelord :Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

    Sammanfattning : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. LÄS MER

  4. 3. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Valeur; Mantas Liekis; [2023]
    Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER

  5. 4. En studie om användbarhet och sökmotoroptimering : utvärdering av ett gränssnitt på en webbplats

    Kandidat-uppsats,

    Författare :Cleopatra Forsman Goga; Rebecca A. Mikaelsdotter; [2017]
    Nyckelord :Användbarhet; informationsarkitektur; webbplats; sökmotoroptimering; användarupplevelse; Google; responsiv webbdesign; Södra;

    Sammanfattning : We live in the fourth generation (4G) of wireless and mobile communications, and for the next generation (5G) we can expect greater flexibility and increased network speed. This will likely contribute to an increased demand for functioning mobile web applications, and it is therefore beneficial for companies to comply with society's technological development. LÄS MER