Sökning: "Agency-Client Relationship"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Agency-Client Relationship.

1. 1. Defining Success: The PR Measurement Maze

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ellen Thorell; Clara Bergström; [2023]
   Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

3. 2. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Kaja Luner; Leona Saliju; [2022]
   Nyckelord :Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

   Sammanfattning : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. LÄS MER

4. 3. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sandra Norrman; Rebecca Ketola; [2020]
   Nyckelord :crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

   Sammanfattning : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. LÄS MER

5. 4. Selecting Advertising Agencies : Understanding the influencing criteria

   Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
   Nyckelord :Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

   Sammanfattning : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. LÄS MER

7. 5. Att Dela på HRM : Human Resource Management mellan Bemanningsföretag, Kundorganisation och Konsult

   Magister-uppsats, Företagsekonomi; Filosofiska fakulteten

   Författare :Emilia Jonsson; Christopher Van Zant; [2012]
   Nyckelord :HRM; atypical employment; staffing agencies; three-way relationship and strategy; HRM; atypiska anställningsförhållanden; bemanningsföretag; trepartsförhållande och strategi;

   Sammanfattning : Background and Problem definition: Atypical employment is something that has becomeincreasingly common in recent decades, these are defined as positions where no relationship is of thetraditional type in which the employee has a long term relationship with the employer and where hecarries out his work at the premises of the employer. These atypical employments can take variousforms, it can be fixed term contracts, project work or jobs in employment agencies and so on. LÄS MER