Sökning: "Alena"

Visar resultat 26 - 30 av 55 uppsatser innehållade ordet Alena.

  1. 26. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Gunnarsson; Anna Folkestad; Alena Postnikova; [2018]
    Nyckelord :Influencer marketing; influencer; influencers’ characteristics; trustworthiness of an influencer; relatability of an influencer; authenticity of an influencer; brand equity; perceived quality; brand loyalty; social media;

    Sammanfattning : Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to implement social media marketing, where so-called influencer marketing can be used. LÄS MER

  3. 27. Ideology and Orientalism in American and Cuban news media : Representation of the Chinese government in foreign media during the Umbrella Revolution

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Gerard Aleñá Naval; [2017]
    Nyckelord :Ideology; Orientalism; Capitalism; Communism; China; United States; Cuba; Propaganda model; Umbrella revolution.;

    Sammanfattning : This study aims to examine the representation of the Chinese government in foreign media during the Umbrella Revolution along 2014. Hence, this paper analyzes The New York Times and Granma by using Critical Discourse Analysis along with Multimodal Critical Discourse Analysis in order to reveal underlying ideology and Orientalism in their news discourse. LÄS MER

  4. 28. Cross-border M&A Performance Involving Emerging Markets: Impact of Cultural and Institutional Distance

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Alena Bogdanova; Melanie Pussnig; [2017]
    Nyckelord :Cross-border mergers and acquisitions; value creation; cultural distance; institutional distance; Business and Economics;

    Sammanfattning : The number of cross-border Mergers and Acquisitions involving an emerging economy as either acquirer or target is steadily increasing. Cultural and institutional distance thereby are important issues for cross-border M&A value creation, since countries involved in the deal can be very different in terms of their cultural embedding (norms, values, beliefs) and/or their institutional domain (formal and legal aspects of governments). LÄS MER

  5. 29. Läsa, höra eller läshöra? : En interventionsstudie om sinnesmodaliteternas roll i ordinlärning hos vuxna andraspråksinlärare

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Alena Rypula; [2016]
    Nyckelord :Vocabulary acquisition; bimodal subtitling; Ordinlärning; sinnesmodaliteter; undertext;

    Sammanfattning : Sammandrag De flesta andraspråksinlärare som kommer till Sverige i vuxen ålder har som mål att lära sig det svenska språket så fort som möjligt för att kunna bli en del av samhället, vilket i sin tur innebär att man ska tillägna sig ett stort antal nya ord på kort tid. Frågan är hur man ska gå till väga för att maximera effekten av ordinlärning i undervisning av vuxna andraspråksinlärare. LÄS MER

  7. 30. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Hanna Rusanen; Alena Lashkova; Pinja Luoma-Nirva; [2015]
    Nyckelord :Social entrepreneurship; consumer purchase decision; consumer perception; social entrepreneurship activities; fashion industry;

    Sammanfattning : Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. LÄS MER