Sökning: "B2B branding"

Visar resultat 36 - 40 av 59 uppsatser innehållade orden B2B branding.

  1. 36. Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Sjökvist; Joakim Kaldemark; Steinstö Jakob; [2014]
    Nyckelord :Ingredient Brand; Ingrediensvarumärkning;

    Sammanfattning : Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. LÄS MER

  3. 37. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lukas Eberle; Annika Reh; [2014]
    Nyckelord :Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Sammanfattning : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). LÄS MER

  4. 38. Leveraging a global brand in the B2B SME marketplace

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ruben Panagopoulos; Dylan Sellberg; [2014]
    Nyckelord :business-to-business small medium sized enterprise brand branding global; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 39. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
    Nyckelord :Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

    Sammanfattning : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. LÄS MER

  7. 40. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
    Nyckelord :B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

    Sammanfattning : .... LÄS MER