Sökning: "B2B branding"

Visar resultat 31 - 35 av 59 uppsatser innehållade orden B2B branding.

1. 31. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jakob Steinstö; [2016]
   Nyckelord :Branding; Ingredient Branding; Attitudes; Consumer Behavior;

   Sammanfattning : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. LÄS MER

3. 32. A study assessing the relationship between ingredient branding and purchasing intention within a service environment

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ronny Huynh; Mandus Olsson; [2015]
   Nyckelord :Ingredient branding; B2B branding; B2C branding; brand knowledge; brand awareness; brand image; purchase intention; service sector.;

   Sammanfattning : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. LÄS MER

4. 33. Investigating the Effects of Branding in Business-to-Business Relationships: A Qualitative Study of LexCorp and its Customers

   Master-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Claudia Bassani Sato; Sabine Müeller; [2015]
   Nyckelord :Brand Equity; Brand Value; Business Relationships; Business-to-Business B2B ; Industrial Branding; Relationship Value; Trust;

   Sammanfattning : .... LÄS MER

5. 34. Competence Neworks: Effects on Corporate Branding in B2B SMEs

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
   Nyckelord :B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

   Sammanfattning : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. LÄS MER

7. 35. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Joanna Biela; Mustafa Siddiquian; [2015]
   Nyckelord :Branding; Business-to-Business Branding; Brand; Brand Equity; Internal Brand Equity; External Brand Equity; Internal Brand Knowledge; Internal Brand Involvement; Internal Brand Commitment;

   Sammanfattning : In the business-to-business sector, the brand owner´s employees are increasingly playing a key role in terms of representing the brand to existing and potential customer. The role of a well-established internal brand equity can give a business-to Business Company the edge it needs in the market today. LÄS MER