Sökning: "B2B branding"

Visar resultat 16 - 20 av 59 uppsatser innehållade orden B2B branding.

1. 16. Arbetsförmedlarens marknadsförings-potentialer på sociala medier : En studie om möjligheter samt potentialer inom B2Bmarknadsföring på Facebook, LinkedIn och Instagram

   M1-uppsats,

   Författare :Dagles Koutcho; William Merza; [2020]
   Nyckelord :Marknadsföring; B2B; arbetsförmedlare; SMM; SMMA; sociala kanaler; sociala medier;

   Sammanfattning : Syfte – Syftet med studien är att framställa underlag för hur organisationer inom business-tobusiness (B2B) kan, genom social-medie-marknadsföring (SMM), marknadsföra sig och stärka sitt varumärke inom sin marknad. För att kunna besvara syftet har det brutits ned i tre frågeställningar. LÄS MER

3. 17. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

   Magister-uppsats, Linköpings universitet/Företagsekonomi

   Författare :Arvid Lögdberg; Oscar Wahlqvist; [2020]
   Nyckelord :Podcast marketing; marketing communication; content marketing; business to business marketing;

   Sammanfattning : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. LÄS MER

4. 18. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Beckman; [2019]
   Nyckelord :Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Sammanfattning : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. LÄS MER

5. 19. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
   Nyckelord :Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

   Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER

7. 20. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Pauline Thurfjell; Johanna Bjärevall; [2018]
   Nyckelord :Internal Branding; Internal Communication; Living the Brand; Brand Commitment;

   Sammanfattning : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. LÄS MER