Sökning: "Oscar Wahlqvist"

Hittade 1 uppsats innehållade orden Oscar Wahlqvist.

  1. 1. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Författare :Arvid Lögdberg; Oscar Wahlqvist; [2020]
    Nyckelord :Podcast marketing; marketing communication; content marketing; business to business marketing;

    Sammanfattning : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. LÄS MER