Sökning: "Oscar Wahlqvist"
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1. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing toolMagister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi
Sammanfattning : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. LÄS MER