Sökning: "Brand Fashion Shop"

Visar resultat 11 - 14 av 14 uppsatser innehållade orden Brand Fashion Shop.

  1. 11. Characteristics of and how to maintain a luxury brand

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :MALIN NÄSSEL; LINNÉA PERSSON; [2011]
    Nyckelord :luxury fashion brands; designer; fabric; production; quality; image; marketing; distribution channel; price;

    Sammanfattning : We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. LÄS MER

  3. 12. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philippa Ahlström; Robin Fischer; [2011]
    Nyckelord :Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

    Sammanfattning : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. LÄS MER

  4. 13. Luxury fashion web-shops, a successful distribution channel?

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Nyckelord :luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Sammanfattning : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. LÄS MER

  5. 14. Kan en H & M och en Zarakund vara samma kund? : En undersökning i två europeiska städer.

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Rosa-Maria Fernandez Rey; [2008]
    Nyckelord :brand loyalty; preferences; active customer; needs; social culture factors; behov; attitudes; motivation; märkeslojalitet; attityder; preferenser; aktiv kund; motivation; sociokulturella faktorer;

    Sammanfattning : The struggle for the customer has become a priority for the fashion industriesconsidering that it is the customers’ willing to shop that guarantees theircontinuous survival on today’s competitive market. To keep the customer happyand satisfied, should be their priority as this leads to an economic advantagesince the customer becomes the companies strongest allay with help of the socalled “word of mouth” effect. LÄS MER