Sökning: "Brand Management"

Visar resultat 31 - 35 av 1110 uppsatser innehållade orden Brand Management.

1. 31. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Mikaela Jansson; Katarina Ölander Gür; [2023]
   Nyckelord :CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

   Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER

3. 32. Optimisation of warehouse for second-hand items using Machine Learning

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Simon Osnes; [2023]
   Nyckelord :Second-hand; Machine Learning; Data Analysis; Feature Selection; Clustering; K-Means; Second-hand; Maskininlärning; Dataanalys; Urval av Attributer; Klustring; K-Means;

   Sammanfattning : Warehouse management and organisation often use the popularity of items to assign placements in the warehouse and predict sales. However, when dealing with only unique second-hand items another solution is needed. LÄS MER

4. 33. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER

5. 34. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ira Schulte; Irene Ferrari; [2023]
   Nyckelord :Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. LÄS MER

7. 35. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Olivia Andersson; Zara Karbalai; [2023]
   Nyckelord :Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Sammanfattning : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. LÄS MER