Sökning: "Carl laestander"

Hittade 1 uppsats innehållade orden Carl laestander.

  1. 1. “I prefer Asian models over white, because I am Chinese” : En kvalitativ studie om kinesiska utbytesstudenters uppfattningar om västerländska modeller i kinesisk reklam

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Carl Laestander; [2016]
    Nyckelord :Semiotics; qualitative interviews; stereotypes; whiteness; white models; occidentalism; Chinese advertising; Vogue; GQ; China; Semiotik; kvalitativa intervjuer; stereotyper; vithet; vita modeller; occidentalism; kinesisk reklam; Vogue; GQ; Kina;

    Sammanfattning : The aim of this study has been to, from a comparative perspective examine how the use of western models in Chinese advertising are perceived by chinese exchange students living in Sweden. The scientific approach in this study has been both with semiotic picture analysis and qualitative interviews. LÄS MER