Sökning: "Chinese MNCs"

Visar resultat 11 - 15 av 36 uppsatser innehållade orden Chinese MNCs.

  1. 11. Consumer Responses to Corporate Social Responsibility (CSR) in China

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Chang Lili; Cheng Jiaqi; [2017]
    Nyckelord :corporate social response CSR ; perceived CSR; trust of CSR; awareness of CSR; consumer response; corporate evaluation; purchase intention;

    Sammanfattning : With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. LÄS MER

  3. 12. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

    Master-uppsats,

    Författare :Yao Li; [2017]
    Nyckelord :MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

    Sammanfattning : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. LÄS MER

  4. 13. International Employer Branding : How European MNCs can win the war for talents in China

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marco Koster; Silvia Mayer; [2016]
    Nyckelord :Employer Branding; HRM; War for talents; Employer attractiveness; Recruitment; Employer branding strategies; Adaptation; MNC.;

    Sammanfattning : The increasing competition for high skilled employees has resulted in a war for talents. Companies in Europe and in Asia struggle to find employees with relevant skills and possessing the right talent. LÄS MER

  5. 14. The International Business Strategy of Chinese MNCs : How Chinese large private MNCs develop their international business strategy to achieve competitive advantages in culturally different markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hongyu Mao; Xinmiao Zhang; [2016]
    Nyckelord :Internationalization; Chinese MNCs; International business strategy; Resource-based view; Cultural distance.;

    Sammanfattning : Background: Influenced by internationalization, more MNCs are seeking business opportunities in global markets, including Chinese MNCs. Under such circumstances, the authors find the research topic relating the international business strategies of Chinese MNCs. LÄS MER

  7. 15. Corporate Value Transfer in China : Cultural Challenges and Opportunities arising when using a Corporate Training Program: An exploratory case study of H&M

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Bucht Anneli; Batyalova Vera; [2015]
    Nyckelord :Corporate Values; Retail MNCs; China; Organizational Socialization; Corporate Training Programs.;

    Sammanfattning : Problem statement The Western retailer H&M is one of many multinational retailers presently preceding a rapid expansion, followed by an extensive recruitment of new employees in China. H&M works extensively with the transfer of corporate values, mentioned as “the H&M spirit”, to its foreign subsidiary in China through a Corporate Training Program. LÄS MER