Sökning: "Chinese MNCs"

Visar resultat 6 - 10 av 36 uppsatser innehållade orden Chinese MNCs.

1. 6. Mapping the Sustainable Territory : Swedish CSR initiatives in the Chinese market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sanna Moresjö; Febe Raimer; [2018]
   Nyckelord :Corporate Social Responsibility; CSR; Internationalization; Competitive advantage; Swedish MNCs; Chinese market; Resource-based view; Triple Bottom Line; International Business;

   Sammanfattning : The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. LÄS MER

3. 7. Africa Online : A Study on the Emulation of Chinese Practices and Policy in the Telecom sectors of Ethiopia and Nigeria

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Hampus Blom; [2018]
   Nyckelord :Africa; China; Emulation; Ethiopia; Globalization; High tech industries; Nigeria; Policy;

   Sammanfattning : In recent years, Chinese development efforts in Africa have increased in scope making China the second largest investor on the African content with Chinese MNCs dominating multiple markets across the continent. The author investigates whether there is empirical support for the assumption that there is a correlation between market dominance of Chinese MNCs and similarity in policy and practices to those of China, an assumption based on Eleanor Westney’s study on the emulation of organizational models in late 19th century Japan. LÄS MER

4. 8. The Invisible Wall : The impact of informal institutions in a Chinese business context

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elias Carlsson; Simon Kryger; [2017]
   Nyckelord :Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

   Sammanfattning : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. LÄS MER

5. 9. Managing networks by MNCs to achieve competitive advantage in the changing environment : A case study of China Unionpay

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Xueqin Fu; Muhammad Latif; [2017]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of this research is to analyze the effect of changing institutional environment on the case company China Unionpay (CUP) and the management of the new competitive situation of Chinese electronic funds transfer market. Moreover, the impact of this change on the networks and relationships between China Unionpay and their customers is examined. LÄS MER

7. 10. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Xiuyu Cao; [2017]
   Nyckelord :Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

   Sammanfattning : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. LÄS MER