Sökning: "Cost leadership strategy"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden Cost leadership strategy.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
   Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

   Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

3. 2. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   Magister-uppsats, Jönköping University

   Författare :Kiran Raza; Sai Madhavi Palle; [2023]
   Nyckelord :Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Sammanfattning : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. LÄS MER

4. 3. En chef som lyssnar : att möjliggöra medarbetarnas inflytande på kvalitetsutveckling

   Kandidat-uppsats, SLU/Dept. of Economics

   Författare :Lisa Nordemo; [2023]
   Nyckelord :kvalitetsutveckling; medarbetarinflytande; kvalitetsbristkostnad; ledarskap; employee voice; quality management; employee influence; poor quality cost; leadership;

   Sammanfattning : Kvalitetsutveckling är en strategi som hjälper organisationer att möta kundernas ständigt ökande kvalitetskrav (Feigenbaum 1956; Sörqvist 1998; Wilkinson 2004). Om verksamhetschefen låter medarbetarna få inflytande i kvalitetsutvecklingen ökar chansen att lyckas (Sörqvist 2004; Kim et al. 2010; Mohammad et al. LÄS MER

5. 4. The Implications of Strategy in Executive Compensation Design

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Liam Claréus; Malcolm Thell; [2023]
   Nyckelord :Executive compensation design; Business strategy; Firm performance;

   Sammanfattning : The aim of this study is to investigate the relationship between executive compensation design and firm performance. With respect to the design of compensation, we consider the percentage share of executives' total remuneration that is attributed to performance-linked compensation (PLC). LÄS MER

7. 5. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Mattias Arusell; Magdalena Pettersson; [2022]
   Nyckelord :CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Sammanfattning : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. LÄS MER