Sökning: "Facebook page marketing"

Visar resultat 1 - 5 av 48 uppsatser innehållade orden Facebook page marketing.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Nyckelord :navigability; usability; web application;

    Sammanfattning : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. LÄS MER

  4. 3. Community interactions : how visitors co-create Greenpeace’s online presence

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Aristeidis Andreas Progoulakis Kastillo; [2022]
    Nyckelord :community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Sammanfattning : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. LÄS MER

  5. 4. En nationell myndighet i mitten Av En Global Kris: : En studie om Folkhälsomyndighetens kommunikation på Facebook under covid-19

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Benjamin Eisenberg; Carl-Johan Johansson; [2022]
    Nyckelord :Covid-19; strategic communication; quantitative research; Swedish authority of public health; Facebook; pandemic; Folkhälsomyndigheten;

    Sammanfattning : This is a quantitative research study which analyzes the Swedish authority of public health, Folkhälsomyndigheten, and how they communicated nationally throughout the Covid-19 pandemic. The study accomplishes this by focusing on the authority's primary source of outreach, their Facebook page. LÄS MER

  7. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Saiful Islam; [2022]
    Nyckelord :Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Sammanfattning : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. LÄS MER