Sökning: "Factor influencing behavior"

Visar resultat 11 - 15 av 69 uppsatser innehållade orden Factor influencing behavior.

  1. 11. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    Magister-uppsats, Jönköping University

    Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
    Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

  3. 12. A mind of its own : Perceived unpredictable objects and anthropomorphism in players

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Sofie Lundberg; [2022]
    Nyckelord :Anthropomorphism; Efficiency; Unpredictability; Video Game Objects; Puzzle games;

    Sammanfattning : This study sought a method for influencing people to anthropomorphize nonhuman agents in video games by making them seem unpredictable. This was inspired by Epley et al.’s (2007) Three-factor theory for anthropomorphism with focus on effectance motivation. It was also inspired by the studies done by Waytz et al. LÄS MER

  4. 13. Hur påverkar social nudging användares val? : En kvalitativ studie av mobilappar för leverans av mat

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Moa Altemyr; Ulrika Gustafsson; [2022]
    Nyckelord :Digital nudging; Social nudging; Informationsarkitektur; Gränssnittsdesign;

    Sammanfattning : This essay examines social nudging and influencing factors on user choices on the two mobile apps Foodora and Uber Eats that offer services for food delivery, and whether there are any connections between these factors and the interface design. This type of service has in recent years become popular with the digitization of society. LÄS MER

  5. 14. "Detta inlägg är sponsrat av ..." : Svenska konsumenters köpbeteende - hur och om det påverkas av sponsrade inlägg på Instagram

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Elisabet Gezaw; Amanda Hermiz; [2022]
    Nyckelord :sociala medier; influencer marketing; köpbeslutsprocessen; instagram; konsumenter;

    Sammanfattning : It is a fact that the phenomenon of Influencer Marketing and sponsored posts on Instagram is one of the most effective marketing methods today (Tafesse and Wood 2021). What has contributed to this, among other things, is the great impact that these influencers have on consumers' buying behavior (ibid.). LÄS MER

  7. 15. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Svensson; Lorenzo Dirksz; [2021]
    Nyckelord :Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Sammanfattning : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. LÄS MER