Sökning: "Fashion firms"

Visar resultat 11 - 15 av 81 uppsatser innehållade orden Fashion firms.

1. 11. "Let's do good"? : En kvalitativ studie av fast fashions hållbarhetskommunikation och generation Zs kritiska blickar

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Linnea Fällman; Ida Lindgren; [2022]
   Nyckelord :Generation Z; sustainability communication; fast fashion; greenwashing; critical discourse; participatory culture; NA-KD; Gina Tricot.; Generation Z; hållbarhetskommunikation; fast fashion; greenwashing; kritisk diskurs; deltagarkultur; NA-KD; Gina Tricot.;

   Sammanfattning : Title: “Let’s do good”? – a qualitative study of fast fashions sustainability communication and generation z’s critical view. In recent years, the fast fashion industry has received an abundance criticism for their negative climate impact. LÄS MER

3. 12. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Marilyn Palin; Wilma Sköld; [2022]
   Nyckelord :Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

   Sammanfattning : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. LÄS MER

4. 13. Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Olivia Gurås; Agostina Romano; [2022]
   Nyckelord :CSR; Stakeholder Management; Sustainability; Sufficiency; Sufficient Consumption; Sustainable Fashion;

   Sammanfattning : Date:2022-06-02 Level:Master Thesis in Business Administration, 15cr Institution:School of Business, Society and Engineering, Mälardalen University Authors:Agostina Romano(92/08/23) Olivia Gurås (98/01/21) Title:Fashion shouldn’t cost the Earth: an exploratory study on small businesses driving sufficiency in the Swedish fashion industry Supervisor:Edward Gillmore Research Questions:RQ1: How do small firms management develop and implement strategies to promote sufficient consumption? RQ2: How do small firms implement stakeholder management to minimize the challenges caused by the promotion of sufficient consumption? Purpose:To provide a better understanding of the processes, factors and forces that enable companies to promote sufficient consumption, and how they manage to overcome challenges with internal and external stakeholders that are created by the implementation of sufficient consumption practices Methodology:Being an exploratory qualitative research, this study uses primary data collected through 6 semi-structured interviews with management roles of 4 sustainable companies, as well as secondary data obtained from official data bases, books, and websites. Conclusion:Small businesses in the fashion industry implement different sustainable strategies that promote sufficient consumption among others. LÄS MER

5. 14. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Josefa Hofmann; Rena Ajalova; [2022]
   Nyckelord :Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

   Sammanfattning : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. LÄS MER

7. 15. Logistics outsourcing for small e-commerce companies: A study based on ACQUO of Sweden

   Kandidat-uppsats, Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

   Författare :Mireille Magnusson Vega; [2021]
   Nyckelord :OutsourcingTPL 3PL Third party logisticsSmall e-commerce companiesFashion industryRisks within outsourcing;

   Sammanfattning : Logistics outsourcing can be used as a strategy for companies that attempt to solve internal issues and/or improve their businesses enhancing their competitiveness. Such strategy is not limited only for large firms, even small companies have possibilities to implement it. LÄS MER