Sökning: "Generation Z characteristics"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden Generation Z characteristics.

  1. 1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Erik Jahrl; Betiel Mebrahtom; [2024]
    Nyckelord :Sustainable consumption; Gen Z; Inflation;

    Sammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER

  3. 2. Rising Stars: Unleashing the Entrepreneurial Drive of Generation Z : An Exploratory Qualitative Case Study On Entrepreneurial Motivation of Generation Z

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia de Geus; Lina Wennberg; [2023]
    Nyckelord :Entrepreneurship; Generation Z; Motivation;

    Sammanfattning : Background: From 2020 onwards the business environment has changed more than ever, and a new generation is making its way into the workforce. After the Covid-19 pandemic and digitalization created a new normal with hybrid and remote working structures, the wish for flexibility in the work environment has increased among Generation Z. LÄS MER

  4. 3. Generation Z vs. tidigare generationer : En jämförande studie av olika generationers ledarskapsvärderingar vid organisationsförändringar 

    Kandidat-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Författare :Linnéa Hansson; Sandra Ihd; [2023]
    Nyckelord :Organizational change; generational differences; Generation Z; transformative leadership; Organisationsförändring; generationsskillnader; Generation Z; transformativt ledarskap;

    Sammanfattning : Denna studie syftar till att belysa medarbetarnas värderingar under organisationsförändringar och därigenom få förståelse för hur Generation Z skiljer sig från tidigare generationer. Syftet med denna studie är att undersöka och jämföra värderingar av ledarskap mellan Generation Z och tidigare generationer vid organisationsförändringar. LÄS MER

  5. 4. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Hallberg; [2023]
    Nyckelord :Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Sammanfattning : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. LÄS MER

  7. 5. THRIVING OR SURVIVING? : A STUDY OF JOB SATISFACTION AMONG GEN Z

    Master-uppsats, Jönköping University

    Författare :Dominika Nagy; Sabine-Jana Tomm; [2023]
    Nyckelord :Generation Z; Business; Workplace; Job Satisfaction; Employee Retention; Motivation;

    Sammanfattning : Background: As a truly digitally native generation, Generation Z just started entering the workforce and their unique characteristics and expectations should not be ignored. To satisfy and retain this newest generation it becomes important for the employers to understand and adapt their strategies accordingly. LÄS MER