Sökning: "Helene Sandwall"

Hittade 2 uppsatser innehållade orden Helene Sandwall.

  1. 1. Balancing institutional logics - The struggle to keep identity in hybrid organizations

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Helene Sandwall; David Falk; [2015]
    Nyckelord :hybrid organizations; institutional logics; organizational identity; civil society; non-profit;

    Sammanfattning : The civil society is currently undergoing a transformation. We see that actors have moved from production of voice towards production of service, also that governance has transformed from being volunteer-run towards managerialization. LÄS MER

  3. 2. Kreativ reklam attraherar och rekryterar

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mikaela Kaufmann; Helene Sandwall; [2013]
    Nyckelord :Creativity; Creative advertising; Employer attractiveness; Recruitment; Employer branding;

    Sammanfattning : This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. LÄS MER