Sökning: "Impacts of Social Listening"

Hittade 4 uppsatser innehållade orden Impacts of Social Listening.

  1. 1. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :David Gullbing; [2022]
    Nyckelord :Strategizing; Strategic communication; Communication practitioners; Strategy as practice; Emergence of strategy; Social Sciences;

    Sammanfattning : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. LÄS MER

  2. 2. The Community-Centered Solution to a Pandemic : Risk Communication and Community Engagement for Co-Production of Knowledge in Health Emergencies and Infodemic Context

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Antonio Palazuelos Prieto; [2021]
    Nyckelord :Risk Communication; Community Engagement; Co-production of knowledge; Public health emergencies; Infodemic; Outbreak response; Disinformation; Misinformation; Rumor management; Covid-19; Development Communication;

    Sammanfattning : This research explores how community-centered solutions facilitate the success and ownership of the response actions to deal with a public health emergency, such as the Covid-19 pandemic. When an outbreak or a hazard impacts a group of people, there is a strong need for communication in order to be able to access to the right information that takes people to make the correct decision and thus to take a protective action to be safe. LÄS MER

  3. 3. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Linn Grönqvist; Sandra Hillergren; [2020]
    Nyckelord :Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

    Sammanfattning : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. LÄS MER

  4. 4. ”Jag känner personligen att jag ibland är så mättad av de här berättelserna att jag inte orkar höra ett ord till om våld” – Hur socialsekreterare upplever och hanterar våldsberättelser

    M1-uppsats, Institutionen för socialt arbete - Socialhögskolan

    Författare :Denise Jorsäter Engström; Jasmin Khazeny; [2013]
    Nyckelord :treatment of domestic violence; coping strategies; vicarious traumatization and social workers experience; behandling av våld i nära relationer; copingstrategier; ställföreträdande traumatisering och socialsekreterares upplevelser;

    Sammanfattning : The aim of this study is to investigate and analyze the potential effects on a number of social workers that may arise from listening to stories of domestic violence, and how these social workers deal with the potential effects. The study is based on qualitative interviews with seven social workers that work with domestic violence. LÄS MER