Sökning: "Internal Branding"

Visar resultat 36 - 40 av 267 uppsatser innehållade orden Internal Branding.

  1. 36. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Karin Karlsson; Lamei Tang; [2021]
    Nyckelord :Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Sammanfattning : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. LÄS MER

  3. 37. ”MAN SKA HA JÄVLIGT KUL PÅ JOBBET” : En kvalitativ studie om hur organisationskultur och interna marknadsföringsaktiviteter påverkar anställdas intentioner att stanna inom en organisation

    Master-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Tobias Nilsson; Oliver Tidblad; [2021]
    Nyckelord :Internal marketing; Internal Branding; Employer branding; Organizational culture; Intention to stay; Transformational leadership; Employee turnover;

    Sammanfattning : The aim of this study is to investigate employees in knowledge-intensive organizations' intentions to stay in their workplace and to see if organizational culture and internal marketing activities have an effect to reduce voluntary staff turnover.There are several factors which affect employees' intentions to leave or stay in their current work position. LÄS MER

  4. 38. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Simian Yang; Zakariae Fouzbi; [2021]
    Nyckelord :Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

    Sammanfattning : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. LÄS MER

  5. 39. The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees.

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Fadomo Hassan; Simon Gelin; [2021]
    Nyckelord :Banking industry; Employee retention; Employer branding; Employer value proposition;

    Sammanfattning : The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. LÄS MER

  7. 40. Hur arbetar arbetsgivare på landsbygden för att skapa ett starkt arbetsgivarvarumärke? : En kvalitativ studie om hur arbetsgivare inom kommunal samt privat verksamhet i mindre orter arbetar med employer branding, och hur det påverkar arbetstagarnas motivation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Emma Sjödin; Madeleine Blom; [2021]
    Nyckelord :employer branding; arbetsgivarvarumärke; kommunal sektor; privat sektor; urbanisering; motivation; place branding;

    Sammanfattning : Vi har genomfört en kvalitativ studie där semistrukturerade intervjuer har utförts på arbetstagare samt arbetsgivare inom kommunal och privat verksamhet i mindre orter. Det som undersöks är hur arbetsgivarna inom vardera sektor arbetar med employer branding och för att få ett attraktivt arbetsgivarvarumärke, samt hur det påverkar arbetstagarnas motivation. LÄS MER