Sökning: "Internal Branding"

Visar resultat 26 - 30 av 267 uppsatser innehållade orden Internal Branding.

  1. 26. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. LÄS MER

  3. 27. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

    Master-uppsats, Lunds universitet/Pedagogik

    Författare :Daniella Möller Almasidou; [2021]
    Nyckelord :Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

    Sammanfattning : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. LÄS MER

  4. 28. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Nyckelord :Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Sammanfattning : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. LÄS MER

  5. 29. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roosmarijn Morgans; Teodora Hertanu; [2021]
    Nyckelord :Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. LÄS MER

  7. 30. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Jonatan Moen; Magdalena Woodhouse; [2021]
    Nyckelord :Customer value; Employer attractiveness; Employer branding;

    Sammanfattning : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. LÄS MER