Sökning: "Julia Anna Lagler"

Hittade 3 uppsatser innehållade orden Julia Anna Lagler.

  1. 1. Faking Hitler

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Théo Caplet; Julia Anna Lagler; Christina Julia Pretz; [2021]
    Nyckelord :Hitler; Stern magazine; reputational crisis; crisis management; corporate identity matrix; Business and Economics;

    Sammanfattning : On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. LÄS MER

  3. 2. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Anna Lagler; Dana Kamand; [2021]
    Nyckelord :fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

    Sammanfattning : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. LÄS MER

  4. 3. Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dana Kamand; Maura Leonie Kongehl; Julia Anna Lagler; [2020]
    Nyckelord :Consumer perception; brand image; brand activism; social activism; advertising; financial services; Business and Economics;

    Sammanfattning : The purpose of this research paper is to explore the perceptions of advertised social activism and its impact on a financial services sector brand's image. The study is of a qualitative and inductive nature based on literature review along with findings of 12 semi-structured interviews. LÄS MER